Media in the Pub has come around again. This time, we’ve asked four of the brightest thinkers to take a (hypothetical) ailing media company and lay out a vision for its future.
Our speakers are:
Tim Burrowes, Founding Editor of Mumbrella
David McGrath, GM – News & Sport at Telstra BigPond
Bronwen Clune, Founder and CEO of Norg Media
James Tuckerman, Founder and Editor-in-Chief of Anthill
The brief we’ve given them was this:
You’re newly in control of The Australian National And Local Output Group (A.N.A.L.O.G). What would you do to save it? Extreme solution: sell it and start something else radically different. Minimal solution: do what you’ve always done best, but having to continually cut costs? What would you do – justify it with numbers, discuss changes to distribution, content mix or market or other options.
We’ve given all our panellists the current vital statistics of ANALOG; its people, its audiences, its platforms, its costs, its culture and how the money is trending. It’s the discussion we’ve all had -normally over red wine- “you know what I’d do if I was king for a day…” so get ready to compare your vision of the future with theirs.
Find out more details or RSVP here.