Predictions, some of which come from a chat with Cathie McGinn:
Social media expertise will be viewed as roughly equivalent to email expertise.
Big advertisers will pull back from social media promotions that don’t translate to mainstream media coverage.
Social media engagement for corporations will primarily consist of monitoring and addressing disasters before they happen.
Cheap SEO will die and search will become more localised.
Online fundraising will peak and fall as more and more organisations move into the space.
Augmented reality will be hyped to death.
Twitter will die back as people tire of the level of commitment to ongoing upkeep. Facebook – as a fairly passive space – will stay roughly the same.
I’m not so sure about your first one Mr Saunders. If one examines the poor state of email with regard to the abuse and therefore ineffectiveness, true use of the media actually requires great skill. The same can be said of Social.
I think big advertisers are relieved at the relatively low cost of social compared to say, 30 seconds in 60 Minutes which no one watches anymore. They’ll stay with the novelty but the bean counters will want better reporting of ROI.
I hope cheap SEO dies. I hope all SEO dies to be honest.
Agree 100% with twitter and Facebook. But I’m keen to see what the next so called Facebook killer will be.