Predictions, some of which come from a chat with Cathie McGinn:
Social media expertise will be viewed as roughly equivalent to email expertise.
Big advertisers will pull back from social media promotions that don’t translate to mainstream media coverage.
Social media engagement for corporations will primarily consist of monitoring and addressing disasters before they happen.
Cheap SEO will die and search will become more localised.
Online fundraising will peak and fall as more and more organisations move into the space.
Augmented reality will be hyped to death.
Twitter will die back as people tire of the level of commitment to ongoing upkeep. Facebook – as a fairly passive space – will stay roughly the same.